In what is quickly becoming a weekly round up of all the news outlets running stories on Cabinteely F.C. (you can read last weeks article here), we now take a look at how the media at home and abroad reacted to us buying Yaya Toure a birthday cake for his birthday. As you may recall, last year Yaya Toure was not best pleased when Manchester City failed to buy him a cake and make a fuss about his birthday. We decided that we would let Yaya know that we were celebrating his birthday and tweeted this.

cabinteely fc

It has been retweeted over 170 times, including by big companies such as Extratime.ie, BetVictor, McCoy’s Crisps and various Man City fan pages.

SportsJoe

As word began to spread about our gesture for Yaya, we soon started seeing Cabinteely appearing across the internet. The first of which was SportsJoe.ie who ran this story:

Cabinteely FC yaya toure sportsjoe.ie the link marketing

The full article can be read at http://www.sportsjoe.ie/football/league-of-ireland-club-make-approach-to-sign-yaya-toure-with-brilliant-tweet/24469

Eurosport

Then we saw the story appearing in Eurosport, which is what Yahoo use for their sports news. An estimated 68 million people visit Eurosport for their sports news every day!

cabinteely fc yaya toure eurosport yahoo the link marketing

The full story can be read at https://uk.eurosport.yahoo.com/news/cabinteely-fc-made-audacious-approach-yaya-toure-205207220–sow.html

The42.ie

The same story also featured on the42.ie, which is the sports section of Irish news website ‘TheJournal‘.

cabinteelyfc thejournal the42 yay toure the link marketing

The full story can be read at http://www.the42.ie/cabinteely-birthday-cake-yaya-toure-2101942-May2015/

Goal.com

We then were featured on Goal.com! This is ranked as the 455th most popular website in the entire world! When you consider the amount of websites out there 455th is incredible.

goal.com cabinteely yaya toure the link marketing

 

The full story can be read at http://www.goal.com/en/news/11/transfer-zone/2015/05/13/11709672/cabinteely-offer-birthday-cake-to-yaya-toure-to-entice-him

98FM

The stories kept coming and next up was 98FM who featured this story:

cabinteely fc 98fm yaya toure the link marketing

The full story can be read at http://www.98fm.com/Man-City-Star-Set-For-South-Dublin-Move-

Reddit

Next up featured on Reddit. Reddit has over 150 million visitors each month and we were on the first page of their sports section. A Reddit user had shared the article from SportsJoe.ie and it was ranking up beside the Juventus and Real Madrid Champions League Semi Final in popularity.

Paddy Power

After all of the media attention and buzz that Cabinteely had created, it wasn’t long before Paddy Power began to take bets on Cabinteely F.C. being Yaya Toure’s next football club giving odds of 500/1!

cabinteely fc paddy power yaya toure the link marketing

 

The Link Marketing

Our marketing partners The Link Marketing analysed all the data and looked at all of the different countries that were interacting with the Yaya Toure story and the betting slip offer we ran last week and they produced the following: This is every country that has been talking about Cabinteely F.C. in the last two weeks!

the link marketing cabinteely fc

 

UPDATE: some more news stories we featured in!

Fifa.com

We have been notified that we feature on the official FIFA website! FIFA published an article of all the best quotes in football this week. It features quotes from the likes of David Beckham, Rafael Nadal, Diego Maradona, Del Piero and Cabinteely F.C.!

cabinteely fc fifa yaya toure the link marketing

The full article can be read at http://www.fifa.com/newscentre/features/news/newsid=2605336/index.html?intcmp=fifacom_hp_module_news_top

Metro.co.uk

cabinteely fc metro yaya toure

The full article can be read at http://metro.co.uk/2015/05/13/league-of-ireland-club-launch-ambitious-bid-to-sign-yaya-toure-5196193/

The Irish Times

We got a nice write up on the back page of the Sports section in Saturday’s edition of The Irish Times.

cabinteely fc the irish times

The Guardian

This story is slightly different to all previous, it doesn’t relate to Yaya Toure. The Guardian in England were linking Petr Cech to a number of club and then say but he is definitely not signing for Cabinteely F.C. while we are disappointed that Petr will not be on the bench next season (he wouldn’t get in ahead of our Evan Whelan) it is nice to see that we are on the radar and one of the biggest newspapers in the UK mentioned us!

the guardian cabinteely fc

The full story can be read here http://www.theguardian.com/football/2015/may/13/transfer-rumours-antoine-griezmann-chelsea